Privacy Policy

Last Updated: 26/11/2025

The New Thomas Arms Hotel (“we”, “us”, or “our”) is committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website thenewthomasarms.co.uk, make a booking, or contact us.

1. Who We Are

The New Thomas Arms Hotel
Thomas Street
Llanelli, Wales
SA15 3JF

Telephone: 01554 292039
Email: enquiries@thenewthomasarms.co.uk

We act as the “Data Controller” for the personal information you provide to us.

2. Information We Collect

We may collect the following types of personal data:

Information you provide directly:

  • Name

  • Contact details (email address, phone number, address)

  • Payment information when booking a room or service

  • Special requests or preferences

  • Correspondence when you contact us

Information collected automatically:

When you browse our website, we may collect:

  • IP address

  • Browser type and device information

  • Pages viewed and browsing behaviour

  • Cookies and tracking technologies (see “Cookies” section)

Information from third parties:

  • Booking platforms (e.g., online travel agents)

  • Payment service providers

3. How We Use Your Information

We use your information to:

  • Process bookings and reservations

  • Communicate with you regarding your stay or enquiries

  • Provide customer support

  • Improve our website and services

  • Send important updates or confirmations

  • Meet legal and regulatory requirements

  • Ensure the security of our premises, systems, and website

We will never sell your personal data to third parties.

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

  • Contractual necessity – to manage bookings and provide hotel services

  • Legitimate interests – to improve services, ensure security, and operate efficiently

  • Legal obligations – to meet regulatory requirements

  • Consent – for marketing communications (only if you opt-in)

5. Sharing Your Information

We may share your data with trusted third parties such as:

  • Payment processors

  • Booking platforms

  • IT service providers

  • Email and marketing systems (only if you have opted-in)

  • Legal or regulatory authorities when required

All third parties must comply with data protection laws and only use your data as instructed by us.

6. How We Store and Protect Your Data

We take appropriate technical and organisational measures to protect your personal information against:

  • Loss

  • Misuse

  • Unauthorised access

  • Alteration

  • Disclosure

Your information is stored securely within the UK or in locations with adequate data protection safeguards.

7. How Long We Keep Your Information

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for legal, accounting, or reporting requirements.

8. Your Rights Under UK GDPR

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate information

  • Request deletion (“right to be forgotten”)

  • Object to processing

  • Restrict processing

  • Request data portability

  • Withdraw consent where processing is based on consent

To exercise these rights, please contact us at enquiries@thenewthomasarms.co.uk.

9. Cookies

Our website uses cookies to:

  • Improve functionality

  • Analyse site performance

  • Personalise user experience

You can manage or disable cookies through your browser settings. For more details, please see our Cookie Policy

10. Links to Other Websites

Our website may contain links to external sites. We are not responsible for the privacy practices or content of external websites.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

The New Thomas Arms Hotel
Thomas Street, Llanelli
Wales, SA15 3JF
Phone: 01554 292039
Email: enquiries@thenewthomasarms.co.uk